Winning Typography Poster
"Show Us Your Type"
(Created in 2021**)
THE SCOPE
Conceptualize and execute a typographic poster representing Tehran for a global design competition. The goal was to seamlessly blend the city’s immense historical depth with its modern architectural identity, optimized for both digital publication and large-format print.
THE CHALLENGE
Typographic Fusion: Distill the cultural essence of the Azadi Tower purely through typography, organically blending fluid Farsi calligraphy with rigid Latin letterforms without any standard illustration.
Vector Complexity: Manage dense, intricate Persian geometric tile patterns in a way that prevents blurring or misregistration during large-format physical printing and reproduction of the artwork.
THE APPROACH
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Structural Calligraphy: Structured the flowing rhythms of the Farsi script to form the sweeping, structural legs of the Azadi Tower, organically anchoring the modern Latin text.
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Pre-Press Calibration: Utilized high-contrast negative space and a bold mustard background to make the blue vector tiles pop. Calibrated CMYK profiles to ensure deep, clean color opacity on press.
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Textural Finish: Applied a uniform grain texture across all digital vectors to give the clean lines a tactile, authentic screen-print aesthetic.
THE RESULT
Officially selected by an international jury from a global pool of entrants. The poster is featured in the permanent Show Us Your Type Gallery, validating its structural integrity, cultural resonance, and precise print execution.
THE CONTEST
Show Us Your Type (Global Design Initiative)
An international community of designers, typographers, illustrators, and graphic artists who share a love of travel, typography, and art. Every three months, they invite creators to design a poster for a city with the inclusion of its name.
THE TOOLS
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Adobe Illustrator
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Print Production Workflow
**DISCLAIMER:
This project, built in 2021, explores themes inspired by global cultures and architecture. I am deeply appreciative of the rich textures I've studied; at the same time, I want to express my personal support for the United States. My work is intended as a competitive spirit and an artistic homage and does not reflect an endorsement of any political policies or current diplomatic conflicts.
Poster selected to be featured on the CSM Wall of Fame
