Editorial design system and B2B lead magnet mockup, showcasing modular page layouts for a strategic branding agency.

B2B Lead Magnet &
Editorial System

THE SCOPE

Architected a comprehensive, modular page layout template for an Atlanta-based strategic branding and design agency. The system was designed to serve as a foundational master asset for the agency's diverse B2B outputs, including market research reports, SaaS GTM strategies, and civic feasibility studies.

THE CHALLENGE

Elevating Internal Assets: The first challenge was ensuring the agency's corporate materials aligned with its premium, "brand-first" design reputation.

Engineering a Flexible System: The core challenge was building a mix-and-match layout capable of handling diverse content—from dense, data-heavy research to vibrant pitches—without requiring from-scratch designs for every client.

THE APPROACH

Flexible Layouts: I engineered a modular grid that allows the team to easily swap dense text for dynamic infographics while maintaining a consistent visual rhythm in any document creation.
Brand-First Palette: Anchored the design in authoritative Navy Blue, balanced with Vibrant Coral data visualizations and diamond accents for a professional yet playful edge.
AI-Driven Portraiture: Generated a custom suite of consistent, professional portraits using Midjourney and Nano Banana to replace generic stock photography.
Authoritative Typography: Established a strict hierarchy, pairing readable Neue Haas Grotesk with the bold, industrial font Abolition to turn key data into visual anchors.
Scalable Documentation: Delivered a comprehensive style sheet—detailing all hex codes, vectors, and design elements—equipping the team to build future assets independently.

THE RESULT

Delivered a premium, highly adaptable asset system that empowers the agency to rapidly generate and deploy top-tier feasibility studies, brand strategies, and lead magnets. The embedded style system just not only accelerates their internal workflow but also perfectly reflects their positioning as a thoughtful, high-end design strategists.

THE CLIENT

Basilica (Cathedral Group LLC)

is an Atlanta-based strategic branding agency. They move beyond traditional execution, using "brand-first" thinking to build foundational identities & drive organizational growth.