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EPUB Design & Illustration:
Apple Books

THE SCOPE

Editorial design and visual asset production for a 120-page, 17-chapter digital publication distributed via Apple Books. The objective was to modernize the book's visual identity with a fresh color scheme and custom graphics while preserving its educational utility and playful tone.

THE CHALLENGE

Translating Complexity: Distilling abstract design-thinking methodologies and legal strategies into intuitive, compelling visual narratives that resonate with diverse audiences (judges, jurors, and clients).

Technical Optimization: Meticulously optimizing custom illustrations and graphics for a reflowable EPUB format to ensure pixel-perfect rendering, grid integrity, and typographic alignment across all Apple Books interfaces.

THE APPROACH

Color Strategy: Implemented a section-specific color identity, assigning unique primary color pairs to each of the 17 chapters while maintaining a unified secondary palette for visual consistency.
Metaphor Translation: Distilled abstract legal and design thinking concepts (e.g., "creative tension") into intuitive, narrative-driven vector graphics.
Vector Execution: Established strict stylistic guidelines for line weights, radii, and character proportions to ensure a unified visual family throughout the publication.
Post-Production: Optimized and compressed all assets for a reflowable EPUB format, ensuring pixel-perfect rendering and grid integrity across diversely available Apple Books interfaces.

THE RESULT

A visually engaging, technically sound version 2 of a digital book created for the Apple platform that successfully refreshed the Faegre Drinker Design Lab's old edition.

View the full book here

See the graphics in action here

THE CLIENT

Faegre Drinker Design Lab
(Partnered with Stanford University’s
Legal Design Lab)

The partnership empowers legal teams through the process of design thinking and visual advocacy. They facilitate design sprints, seminars, and courses that solve complex challenges and elevate legal communication.